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					Originally Posted by muppetman11  Whilst it's good to have the choice of taking out a single sub the price is what does it for me you'd imagine if there was no Sky Atlantic agreement and HBO Now launched here it would be £10 a month. 
 I like to watch content from Showtime , ABC , Starz etc it would start to get real pricey if I had to take out a single sub for all those. When you start to really break down these single subs for me personally bundling starts to look better value , and I was originally of the view of cord cutting.
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 Now that I have a smart TV,  access to Netflix, Amazon and Now TV  (the latter gives me access to HBO via Sky Atlantic catch up and boxed sets) I think I now have access to all the available programming that I need and it's really not costing a fortune.
I'm not convinced that a vpn would really make a dramatic improvement to my viewing, but I'm going to do some research on this.
I remain of the view that if Virgin  Media offered Amazon and Now TV on the Tivo, this would draw in more subscribers to their TV package. I don't buy the argument that VM would never seriously consider adding the Now TV app. It would bring advantages to both Virgin and Sky.