Thread: General Coming Soon to Virgin TV (2015) Vol. 2
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Old 07-08-2015, 20:06   #496
zantarous
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Re: Coming Soon to Virgin TV (2015) Vol. 2
If a single a boardcaster has all the rights there would be no incentive to make those games/channels available to rivals, costs would probably still go up and they would use their monopoly to dictate and run roughshot on smaller players in the market. In the long run multiple broadcasters in sport is very much a good thing. It makes companies innovate in making their product the best it can be, there is incentive to make sure their channels are on rival platforms.

The cost of football is what is driving up the game people seem prepared to pay ludicrous amounts to watch it, there has to come a time where the broadcasters think hang on a minute we can bid crazy sums for this but will people pay that price? I really can't understand the vast sums that get forked out for football.
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