Quote:
Originally Posted by OLD BOY
If TV manufacturers can do it, so can Virgin. With a well thought out strategy, VM could make money, not lose money from this.
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But VM is not a TV manufacturer. The reason that TV manufacturers can do it is that they make money from selling TVs whereas VM makes it from selling services. That's a bit like asking PVR manufacturers to just charge £50 because Sky is able to do this. Different business models. And as an aside, TV manufacturers apart from the Koreans aren't making money these days. Companies like Sharp, Toshiba, Philips, Hitachi and JVC have all licensed their brands to other companies whilst Sony and Panasonic have scaled back their loss-making TV arms.
I rule out Now TV coming to VM as it's too much of a substitute for VM's own TV service. I don't rule out Amazon Prime. Nor do I rule out apps like Curzon Home Cinema and TED Talks which are available elsewhere and complement not cannibalise VM's existing content offerings.