Quote:
Originally Posted by steveh
The rise of IPTV services is an issue for Sky too. The new companies can move faster than the incumbents, they have better designed, smarter and easier to use applications, they're buying up content that would have traditionally gone to pay TV and (for now at least) they're at a significantly lower price point designed to attract new customers. Sky have anticipated this with Now TV, but Virgin have yet to do anything - instead they're pushing up their prices to even higher levels.
Virgin have the advantage of their own wired network, deals with many content providers and an insight into the viewing habits of their customers which could enable them to provide a truly smart box that tailored your viewing to the content from all the services and content providers they work with. Maybe they have something to launch in the autumn, but increasingly it seems like they're just happy to milk the base and that the innovation that happened around the time they first became Virgin Media was a one-off thing.
|
The major problem for VM is that they sold off the majority of their content which would make it difficult for them to offer a streaming service at a reasonable price. And you've only got to look at TV Anywhere (well anywhere you can get WiFi) to see VM are playing catch up.
I've recently switched to Sky and Sky Go is light years ahead where you can watch both live streaming and on demand on WiFi, 3G or 4G. Awesome service.