Quote:
Originally Posted by Chad
Interesting read:
http://www.theguardian.com/media/201...aims-broadband
"“Because subsequent price rises meant the advertised price claims for the packages did not represent the prices that consumers would pay throughout the minimum term of the contract, across both the promotional and standard periods, and because it was not made clear that the contract was a variable one in which prices could increase, we concluded that the ad was misleading.”
It ruled that the ads must not appear again in their current form and told Virgin Media not to suggest that a price would be fixed for the minimum term of the contract or for a certain period of time if that was not the case."
Where does that leave Virgin going forward? For example the Big Khauna bundle is being advertised at £32.99 for the first 12 months, £49.00 per month thereafter, plus £16.99 line rental yet we know this is going up by £3.00 very soon and probably further within the next 12 months. |
I`ve always had a problem with these promotions because a) the most inportant information as far as the customer is concerned is always way down the bottom of the advert in the tiniest possible print, and b) offers in my opinion shouldn`t be resticted to new custumers only every time.