Cable Forum - View Single Post - 120M Virgin Media dropping fibre internet ad for Docsis 3?

pip08456 · 19-07-2015, 23:02

To an extent I do agree with you but you have the problem of the TV Co's. They only look at the advertising revenue so if something doesn't get the ratings then advertisers won't pay for that slot within the programme and they lose money.

Perversely, you offer to do it for free for (in your example) Warner Bros then they have to sell it to the TV Co's. If they don't think it'll make them money through advertising then they won't buy it.

Then there could be another problem. Warner Bros may only own the distribution rights not the intellectual rights. Whoever owns them must be willing to allow you to use them (for a Large fee).

It's a total minefield perhaps intentional to stop what you (and others) may be willing to do.

Isn't this off topic to the thread though?

19-07-2015, 23:02	#34
pip08456 Sad Doig Fan! Join Date: Aug 2007 Location: Barry South Wales Age: 69 Services: With VM for BB 250Mb service.(Deal) Posts: 11,827	Re: Virgin Media dropping fibre internet ad for Docsis 3? To an extent I do agree with you but you have the problem of the TV Co's. They only look at the advertising revenue so if something doesn't get the ratings then advertisers won't pay for that slot within the programme and they lose money. Perversely, you offer to do it for free for (in your example) Warner Bros then they have to sell it to the TV Co's. If they don't think it'll make them money through advertising then they won't buy it. Then there could be another problem. Warner Bros may only own the distribution rights not the intellectual rights. Whoever owns them must be willing to allow you to use them (for a Large fee). It's a total minefield perhaps intentional to stop what you (and others) may be willing to do. Isn't this off topic to the thread though?