Quote:
Originally Posted by Stuart
The problem is that in advertising speak at least, fibre-optic is just another way of saying it's fast. Most people don't actually give a stuff how their broadband is delivered (HFC, ADSL, Fibre, Carrier Pigeon) as long as they get the speed they pay for. They have little technical knowledge, and the advertisers have taught them that fibre=fast. Start throwing other technical terms (such as HFC or FTTC) at them, and they are just going to ask "Is it as fast as fibre?", even though the bulk of the cable connecting them to the internet *may be* fibre.
Maybe Virgin are moving away from the fibre broadband is fast type adverts, but it's going to take a while.
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I think the problem is obvious, for years Virgin were allowed to advertise as "Fibre-optic" despite the last mile being coax, much to BT's complaints. However, now that BT can also use the "Fibre" term, Virgin needs something else to differentiate the technology.
Fibre used to be a USP, now it's not.