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Originally Posted by passingbat
How anyone can defend non sports fans partly funding Premium sports channels, from a fairness perspective, is beyond me.
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Without Setanta, ESPN and now BT Sport the cost of XL would most likely be even higher, as would broadband & phone. It's only fair that non-sports fans now pay their fair share since the hundreds of thousands that either upgraded their TV from M/M+ to XL or switched all services to Virgin to get inclusive sports have been subsidising everyone else's viewing habits for the past few years.
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The key word here being Premium.
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The key word is competitive; Sky is, BT is and if Virgin wants to maintain its market lead, it will need to continue to be so.