Re: £3 TV increase but BT Sport Europe is "free"
Ouch. A few questions that spring to mind?
Since BT Sport became part of the XL package, I wonder how many people moved to Virgin or upgraded their existing package to take advantage?
How many people with the XL package regularly tune into any of the BT Sport channels?
What proportion of people with the XL package also subscribe to Sky Sports?
I'm assuming that the answer to all these must be 'quite a lot' as I doubt Virgin would take the commercial risk of adding BT Sport Europe to the XL package and increasing it by £3 to a package if they didn't think it was going to pay off.
I guess the flip side is, there is at least £3 worth of other content I'm paying for that I wouldn't watch.
Regardless, two Virgin controlled price rises in a year is quite cheeky. I just hope there is some investment in the woefully lacked VOD library as a sweetener for non-sports fans.
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