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Originally Posted by OLD BOY
Netflix has nearly 5m subscribers in the UK alone. They have far more viewings that Sky Atlantic! So your point about not being able to achieve much ad revenue does not appear to be correct.
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You are comparing apples and oranges. The fact that Netflix has nearly 5m subscribers in the UK does NOT mean that they all watch Netflix regularly, if at all. The figures published for Sky Atlantic are an educated estimate of how many people have watched the channel in a given period. if you are going to bring number of subscribers into it, perhaps you ought to remember that every Sky subscriber has access to Sky Atlantic and there are over 10 million Sky subscribers (
http://www.theguardian.com/media/201...oadband-now-tv) and that figure may or may not include subscribers that access Sky via cable.
The only way we could make a fair comparison is for Netflix to publish actual viewing figures, but I don't think that will come until Netflix start carrying adverts (and even with the subscription, I believe it's a case of when, not if) and the advertisers demand actual viewing figures.