Quote:
Originally Posted by OLD BOY
If Virgin can invite Amazon onto it's platform, why not Sky?
|
Because it takes two to agree - which is why Amazon Prime is not (yet) on Tivo either?
In the longer term, as faster and more reliable broadband becomes the norm, and smart TV's also become the norm, competitive pressures may force interoperability onto content providers, as the situation where they provide a hardware interface free or at cost becomes superfluous. Exclusivity is harder to justify if the customer is already equipped to view any content.
If/when that time comes of course, fixed linear service providers like Virgin and possibly also Sky, increasingly also become obsolete. Control and distribution of content becomes key, and can be marketed directly to customers.
It often occurs to me also that if Sky were to develop Now TV into a full blown Youview type service - effectively Sky without a dish - they could probably blow Virgin out of the water.