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					Originally Posted by  OLD BOY
					 
				 
				How exactly does this mean that it's 'never likely to happen'? 
 
I am making the point that if all available streaming services were made available on the one box, this would be a good USP for Virgin and save it's customers from having to have various additional boxes and memory sticks.  Such a strategy would accord with Liberty Global's objective of maximising available content to it's customers. 
 
While of course you and those who agree with you are entitled to your opinions, and I respect these, you haven't actually come up with an argument that scuppers my thinking on this. 
 
If Virgin can invite Amazon onto it's platform, why not Sky? 
			
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 Fair enough if your happy to wait , I guess we'll see or not. 
VM are more likely to launch their own improved SVOD offering in the future in my opinion , I believe Liberty Global already have one in some of it's other European territories. The name My Prime rings a bell however I'm sure someone will correct me if I'm wrong.
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					Originally Posted by  1andrew1
					 
				 
				Before anyone complains about Now TV not being on a competitor's platform (Tivo) they might want to first consider why Sky don't put it on their own boxes! 
			
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 Exactly Andrew , it's there to entice those who've so far for whatever reason abstained from pay tv , it's certainly not to cannibalise traditional pay tv subs.