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Originally Posted by denphone
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Someone on DS forum raised an interesting question on this , I wonder if we could see more sporting rights being sold on a Pan European basis.
Liberty Global and Sky have already extended their European footprint and surely there would be more incentive for the likes of Eurosport to take a look being that they have their channel all over Europe.
I understand many people have said it won't happen owing to the rights holders making more money by selling on a country by country basis but it will be interesting development to watch.