Microsoft have seen a niche in the market , people have been buying scuff game pads for ages and the decent pads start at £114 before even customising them. At least 4 people on my friends list have the scuff pads and say they make a huge difference, when you compare the ms pad with the scuff pad with all the extra paddles and thumb sticks it looks like pretty good value to me. I spent £120 on a fragfx shark pro when I played on the 360 and it was really really good , being able to remap buttons on the new ms controller already had me sold
