Quote:
Originally Posted by Media Boy
I think they need to use the Virgin name in the UK until 2037 (But they can stop using the name from 2017 if they want).
It was part of the deal with NTL Telewest took over Virgin Moble.
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It's a good name and I get why they're keen to use the brand, it's more a case of "UPC" being used in several countries but Virgin Media only being used in one.
I mean, I doubt UPC means anything to most people in the UK but will Virgin mean much in say the Netherlands?
I suppose you could argue that it just doesn't matter.