Setanta's sale of its non-European channels continues. It has
sold Setanta Sports Asia to Discovery.
This comes after the sale of Setanta Sports Australia (to beIN in 2013) and Setanta Sports Africa (to Fox in 2014). Interestingly, there is no mention of re-branding Setanta Sports Asia unlike the other two sales.
I wonder if Discovery could end up buying up the rest of Setanta (Setanta Sports Ireland, NI, Premier Sports and Euro-Asia) to merge them with EuroSport?