Quote:
Originally Posted by OLD BOY
Netflix has nearly 5m subscribers in the UK alone. They have far more viewings that Sky Atlantic! So your point about not being able to achieve much ad revenue does not appear to be correct.
The reason I have pointed to the frailty of linear TV is simply that other non-advertising options and the increasing popularity of on demand TV will draw people away from commercial TV. So of course there is a correlation and a point to my argument.
Your view merely seems to suggest that it won't happen, and you are relying heavily on your theory that advertising will come to Netflix (despite them saying it won't), the fact that you personally would rather watch linear TV (which is not going to influence anything) and your concerns for the poor advertisers (who will find another way to promote their products if existing methods dry up).
It is true that other developments may save linear TV. So if all other platforms became flooded with ads, that would ensure linear TV's survival. However, I can't see that happening, which is why I have concluded as I have.
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Goodness me OB. Firstly, where are your stats for the viewing figures of Netflix and how many people have access to Atlantic? Genuinely interested in Netflix viewing figures.
Secondly, if on demand is becoming more popular, how much of it is through original content and how much of it is through people sticking on old shows when nothing else is available? All that has changed with OD content is that people don't have to go through the hassle of putting in a dvd, when there is nothing else on. I dread to think how many times I have turned linear TV on, found nothing worth watching and stuck a film on. People have been doing that for 30 years as well, with no problems arising for linear TV. Don't forget Sky will always have on demand content and BT can always afford to throw money at OD content to boost their linear TV offering.
Thirdly, your posts are just your views as well. I don't recall anyone ever having concerns for advertisers either. It's you who keeps telling us they will lose a massive platform to broadcast on in 10 years. Equally, Your views are relying heavily on the fact advertising on Netflix etc will never happen and that you prefer On Demand content (which is not going to influence anything). Oh, where else are companies going to place ads if they will not be on linear TV or On Demand, Netflix etc? The Internet? Radio? Newspapers? Magazines? Big advertising Hoardings? Phone apps and games? Cinema? Nope, these are all ready in use, so where is next place for them to go?
I can see ads going on to on demand, Netflix etc, so that is why I have concluded as I have too.