Thread: VOD The future for linear TV channels
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Old 18-06-2015, 13:13   #381
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by Chris View Post
It's an interesting issue in its own right. Netflix clearly has a fine balance to achieve, but as of right now I do think that their limited subscriber base means they would not make much ad revenue, and therefore it is mor valuable to them to pitch at the ad-free market.

I don't think it is relevant to the issue of the future of linear TV in any way, shape or form. There is nowhere in the world where the entire TV landscape is locked behind voluntary subscription, because the market for free to air, ad-funded TV is too great. Subscription services, especially Internet-delivered ones like Netflix, will always be niche.
Netflix has nearly 5m subscribers in the UK alone. They have far more viewings that Sky Atlantic! So your point about not being able to achieve much ad revenue does not appear to be correct.

The reason I have pointed to the frailty of linear TV is simply that other non-advertising options and the increasing popularity of on demand TV will draw people away from commercial TV. So of course there is a correlation and a point to my argument.

Your view merely seems to suggest that it won't happen, and you are relying heavily on your theory that advertising will come to Netflix (despite them saying it won't), the fact that you personally would rather watch linear TV (which is not going to influence anything) and your concerns for the poor advertisers (who will find another way to promote their products if existing methods dry up).

It is true that other developments may save linear TV. So if all other platforms became flooded with ads, that would ensure linear TV's survival. However, I can't see that happening, which is why I have concluded as I have.
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