Quote:
Originally Posted by OLD BOY
Oh, I do agree with you Harry on the fact that linear broadcast channels on TV currently ranks as the most popular medium for watching TV. But the trend is away from this. Notice incidentally, that 50% of the viewing that takes place by 16-24 year olds is free of ads. Does that not scream something at us? They may watch less TV than other age groups, but what they watch and how they watch it is important to note.
The older age groups obviously take more time to adjust to these things, but it is the younger ones that set the trend.
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Firstly, if 50% of content is ad free, the other 50% isn't.
29% of the 50% you quote is watching content via recordings or DVD etc. Both recordings and DVD's etc have ads, which help keep costs of DVDs etc down, and recordings are obviuosly off linear tv. A further 8% watched "content" (I use content in its loosest possibly term) via youtube facebook etc. I am pretty certain the vast amount of videos on facebook, youtube etc have ads, even if it is just the little ad box that pops up. Many have the unskippable ad's already (like most newspaper sites) and the little box ads as well. Some (mercifully) have none or skippable ads - these are the rarity. I don't watch many of the videos, but I the ones I do are ad funded. 7% watch On-demand, and we know ITV and 4od already have unskippable ads, so the likelihood is that they would have seen ads on some of that content too. Only 6% can be guaranteed as being ad free.
So would you care to explain, in more detail, how you think 50% of the content 16-24 year olds is ad free? I look to forward to your response.