Thread: VOD The future for linear TV channels
View Single Post
Old 16-06-2015, 13:02   #372
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 with 360 software, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+
Posts: 15,081
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: The future for linear TV channels
Quote:
Originally Posted by harry_hitch View Post
Fair enough to the price. I think Sky are obviously putting all the "good" stuff on Atlantic purely to try to continue to force people to get Sky.

With regards your post in the other thread, someone pointed out the majority of people are watching linear TV. Very few are watching on demand/streaming.
I would not expect 16-24 year olds to watch much TV anyway. I also doubt there are that many adverts aimed at 16-24 year olds. Over 60% of that demographic are watching linear and recorded tv, why aren't the rest watching more on demand/streaming (which includes some linear services)? That's over 4 times the amount of people watching on demand/streaming (which includes some linear services.) Please do tell me why more people aged 16-24 are not watching more on demand etc - seeings as that is what you think the next generation will watch. That is just one part of where your argument fails.

According to those figures, Linear TV is still the most watched medium and on demand/streaming (which includes some linear services) is clearly not as popular as you think with that generation.

The youngsters are most likely either out enjoying their young lives or doing their studies. Goodness knows I used to enjoy my evenings out, I certainly did not stay in and watch coronation street (or study enough any where near enough)!!
Oh, I do agree with you Harry on the fact that linear broadcast channels on TV currently ranks as the most popular medium for watching TV. But the trend is away from this. Notice incidentally, that 50% of the viewing that takes place by 16-24 year olds is free of ads. Does that not scream something at us? They may watch less TV than other age groups, but what they watch and how they watch it is important to note.

The older age groups obviously take more time to adjust to these things, but it is the younger ones that set the trend.
OLD BOY is offline   Reply With Quote