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Originally Posted by denphone
In my opinion and l looked at this earlier they still have a mountain to climb in my opinion to rival Sky.
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But she hit the nail on the head here:
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Now, she argues, the consumer trend is “about moving away from full-fat pay TV, to pay-TV lite”. BT has, for example, done a “world-first” deal to be able to bundle Netflix into its subscription package.
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Freeview, together with a couple of OTT streaming services, has changed the game.
This why Sky is prepared to pay so much for sport and make 'a full-fat pay TV' option the only economical way to buy it; Now TV works out way too an expensive way to buy on-going sports coverage.