Thread: HD Virgin TV (What's on soon)
View Single Post
Old 15-06-2015, 15:21   #843
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 with 360 software, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+
Posts: 15,113
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: Virgin TV (What's on soon)
Quote:
Originally Posted by harry_hitch View Post
OB, that link really does not help your case. Only 6% of 16-24 year old's used Netflix et al?!? Hardly damaging statistics for linear TV. 7% of them used catch up services or Sky on demand. The same percentage of people used (13%) used DVD etc to watch content. That means internet downloaded programs are only as popular as DVDs right now.

Lets now take the 25-34 year olds (who are liable to have young kids - lets say 5-10) they only watched a combined total of 12% watched on demand/streamed content. The 35-44 year olds (most likely to have older/teenage children at home) only a combined total of 10% watch on demand/streamed TV.

Don't forget, a lot of streamed TV is still run on a linear base.

As I said earlier, this (in my eyes) does not help your case.
Ah, but it does, Harry. Your analysis focuses on the streamed services, which I agree show comparatively few viewers at the moment. However, the percentage of time spent watching linear TV has reduced to 50% against the 16-24 year olds, and of course this means that the time spent in that age group watching adverts has declined substantially.

Even in the 35-44 age group, the linear proportion is only two-thirds now. As viewers get more discerning, and the younger groups get older over the next 20 years, this decline in viewers for linear TV will impact substantially on revenues from advertising.

PS - Please could anyone responding on this subject do so on the linear TV thread as we are going seriously off topic here!
OLD BOY is offline   Reply With Quote