Chris

Again, you're quoting my posts but clearly you're not reading them. I've never at any point said Netflix are lying. What I have done, repeatedly, and (I thought) as clearly as possible, is point to the simple commercial reality that no business can ever say never.

First, businesses are bound by law to ensure their shareholders get a return on their investment. They can't disavow adverts for all time, if in future that strategy reduces shareholder value. Second, chief executives don't stay in post forever. When one leaves and another one takes the job, strategy changes. The current management at Netflix has concluded that current market conditions make their current business model both sustainable and desirable. In the future, that will change. It always does, for every business, sooner or later.

At some point in the future, Netflix will run adverts. It is a fact, beyond all reasonable doubt. The sheer weight of evidence simply doesn't allow you to pass my conclusion off as an "assumption".