Thread: VOD The future for linear TV channels
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Old 05-06-2015, 16:31   #335
theone2k10
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Re: The future for linear TV channels
Quote:
Originally Posted by Chris View Post
I agree 20 years is a long time. However, the market for VOD is changing, as several of you in this thread have been very keen to point out. Competition squeezes margins, while higher viewing figures increases the price rights holders can charge for their product. VOD carriers are likely to find themselves squeezed from both ends.
This is true, i agree as demand increases so will cost for the content providers and we may see advertising slowly introduced via product placement.
On the otherhand Amazon are trialing a free version of instant video that is funded by advertising, if this is a success we could see netflix etc introduce a free service funded by advertising whilst keeping their standard version ad free and becoming a premium version,however i feel that the subscription price could increase if this happens.
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