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Originally Posted by kgollop
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I could have guessed that.
They claim 5 million customers have activated BT Sports across all platforms. Roughly £300-million a year / 5 million / 12 months = £5 per month.
It might be higher in years 2 and 3. Depends if they can persuade them all to stump up the extra.
Out of Sky's 10 million customers only about a million registered for Sports 5 to watch Champions League last season so Sky are betting they will struggle to get that critical mass.