[Julian]

Originally Posted by adzii_nufc

Barclays didn't taint it and there's not many brands they'd take on that could. Barclays had a ring to it and that's always crucial for something as massive as the EPL. It was always abbreviated BPL or EPL. Diageo Premier League just sounds daft, The DPL. I don't care how much they wanted, some things just sound plain stupid and that's one of them.

This being said Diageo or anyone else should be paying a lot more than what the league actually wanted, £60 million is buttons to have exposure in every country in the world every week.

Anyone come up with a good one?

The Netflix Premier League
McDonald's Premier League
Wonga Premier League
Sports Direct@English Premier League
Samsung Premier League s6 (SPL)
The Dogecoin premier league (see Nascar crowdfunding event)
The EA Premier League (See any FIFA game)

The obvious one would be Apple.

Creating the APL.