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Then they will simply shift the advertising onto the VOD broadcasting like you see in 4od and the way channel 4 relaunched their whole 4od world and experience, no brainer, its big money and consumer still has the luxury of choosing what and when to watch, but still needs to be paid for and done by non passable adverts.

More of these programmes being competed for exclusitivities, or being originally made its need to be paid for. money will come direct from raising subscription, merchandise or advertisement, there is no other stream (i discounted goverment and very rich nice person)