As with all, I have being looking around too. Since nothing is coming to
Virgin TV soon
I started to think how could they address it?
Simple:

Drop the price by 20%
Make Netflix free
Unrestricted upload on the broadband and increase it from my 1.5mb to at least 10mb!
That would match the deal I've been offered from Sky - except for Sky-Atlantic
Ok I only get 40mb download compared to 50Mb on VM but that won't make much difference to me! I don't plan to stream 4K video anytime soon!