Quote:
Originally Posted by qasdfdsaq
Vodafone hasn't been "one of the biggest" since 2009. They've been the smallest major network and second smallest of all networks for at least the last five full years.
All they've gone from is 3rd out of 4 to 3rd out of 3. But they are now 3rd by a much larger gap.
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True enough, but even in your own words, they've been the smallest "major" network. At some point, the gap will widen enough that people won't consider them "major" any more. Either way, the widening gap is not good for business. Particularly as Three has always been the "Cheap" brand, they're suddenly going to become the biggest and if they keep up the cheap branding, I'm not really sure how else Vodafone is going to compete for marketshare. They won't have the best coverage, they won't have the best value, what else could really define them as an operator?