Thread: Will virgin tap into bt?
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Old 22-05-2015, 00:56   #15
1andrew1
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Re: Will virgin tap into bt?
Quote:
Originally Posted by Kushan View Post
I think the problem is that the key differentiator Virgin currently has - broadband speed - would be the same as anyone else. Virgin could potentially offer IPTV that would thrash the competition since they already have those deals set up but I'm not sure that'd be worth the tradeoff in confusing customers between Virgin Cable and what used to be called Virgin national. I knew quite a few people on Virgin national who had no idea that it wasn't fibre-optic.

If they wanted to have another "national" style service, they'd be far better off doing it under another brand (like BT and PlusNet), but is it worth it? I'm guessing they've decided that they're better off spending their money on fibre.
Totally agree. I always thought that rebranding Virgin National to NTL or similar and offering a TalkTalk/PlusNet price point could be a winner. BT with PlusNet and Sky with Now TV both tap the lower pay TV market successfully but VM does not.
One possible expansion of the VM network could be seen if Liberty Global and Vodafone collaborate as mentioned in this recent news article. http://www.broadbandtvnews.com/2015/...vodafone-deal/
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