[snowey]

Originally Posted by Kushan

I think the problem is that the key differentiator Virgin currently has - broadband speed - would be the same as anyone else. Virgin could potentially offer IPTV that would thrash the competition since they already have those deals set up but I'm not sure that'd be worth the tradeoff in confusing customers between Virgin Cable and what used to be called Virgin national. I knew quite a few people on Virgin national who had no idea that it wasn't fibre-optic.

If they wanted to have another "national" style service, they'd be far better off doing it under another brand (like BT and PlusNet), but is it worth it? I'm guessing they've decided that they're better off spending their money on fibre.

spot on