The development team behind Cities: Skylines have been one of the first to speak about it and they're far from amused. They may take legal action against any party profiting from modding their IP.
This is a mess and their is already an uproar in the PC community qas.
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When an item is sold via the Steam Workshop, revenue is shared between Valve (for transaction costs, fraud, bandwidth & hosting costs, building & supporting the Steam platform), the game developer (for creation of the game and the game's universe, the marketing to build an audience, the included assets, and any included modding or editing tools), and the item creator (including any specified contributors). The percentage of revenue an item creator receives from direct sales of their item in this Workshop is 25%, as stipulated in the Supplemental Workshop Terms. Your individual share may be smaller if you have added other contributors that share in the royalty payments.
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I don't think anyone actually has a clue as to what's going on now. I can see this entire idea being pulled.
---------- Post added at 16:37 ---------- Previous post was at 15:35 ----------
Also adding, this comes years after Skyrim modding and just over a week after the release of GTA V. Valve timed this right before another modding boom.