Further confirmation of the trend away from linear TV. This is a report from the US, but we will surely follow.
Extract
US viewers opt for streaming and binge viewing
April 23, 2015 10.20 Europe/London By Chris Dziadul
Streaming content has overtaken live programming as the viewing method-of-choice in the US. According to the latest Deloitte Digital Democracy Survey, 56% of consumers are now streaming movies and 53% streaming television on a monthly basis, as compared to 45% of consumers preferring to watch television programmes live.
The report also found that younger viewers have moved to watching TV shows on mobile devices rather than on television.
Among Trailing Millennials (age 14-25), nearly 60% of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.
The report in addition found that the trend of binge watching – viewing three or more programme episodes at one sitting – is prevalent, with 68% of consumers doing so today. In fact, 31% of Americans who binge-watch, do so at least once a week, led by Trailing Millennials, who binge watch more frequently than any other generation at 42%.
TV dramas are the most popular television genre to binge-watch, commanding 54% of binge-watchers’ attention; a characteristic more pronounced among females. Additionally, 20% of Americans binge watch comedies, with more being male.
Commenting on the findings of the report, Gerald Belson, vice chairman, Deloitte LLP and US Media & Entertainment sector leader, said: “Personal viewing experiences and the ability to consume media at your own pace is significantly impacting how US consumers value their content devices and services.
“Today, binge-watching, and the ability to watch what we want, when we want, and where we want, is an exciting cultural phenomenon that is shifting consumer behaviours and attitudes towards curating an individual experience.”
Full report here:
http://www.broadbandtvnews.com/2015/...binge-viewing/