Sky Sports SD pricing on the current bundles is £27.25
http://store.virginmedia.com/digital...ky-sports.html
However there isn't much Virgin Media can do in regards to the pricing of Sky Sports - the regulated wholesale price for Sky Sports SD 1 & 2 from 1st June is £25.34
http://media.ofcom.org.uk/analysts/regulated-prices/
So for the extra £3.91, Virgin give you 3,4,5 and F1