Quote:
Originally Posted by denphone
The Tories need to do less of the negative personal campaigning and more of why should people vote for them because at the moment their campaign is faltering quite a bit.
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The Tories have Lynton Crosby running their campaign and he seems to have taken them into quite a negative direction. This presumably with the idea the people will look at Miliband and recoil as they enter the ballot box.
Some Tories are worried about the campaign thinking Cameron has not allowed to be more positive and has too much faith in Crosby's strategy.
http://www.independent.co.uk/news/uk...-10094564.html
The Conservatives went into the election with a recovering economy, a leader who was rating much better than Miliband, and a party with no clear message who stand to lose a massive bedrock of support in Scotland. Yet they are falling behind in the polls. If they've made it all about Miliband being an idiot and voters decide he isn't then they're in serious trouble.
If they lose this election it will have to be one of the most spectacular failures of electoral strategy we've seen. I read the other day that no party has ever failed to win a majority where they've been rated higher on the economy and leadership.