That Daily Mail article has some interesting observations:
Quote:
Daily Mail Normally, Sky would announce any price rise in September, however making the announcement then would have coincided with its loss of the TV rights for the Champions League to BT. It would have been obvious to viewers that they were being asked to pay more for less.
The inflation-busting increases will come into effect on June 1 and coincide with the middle of the latest series of Game of Thrones. Fans will effectively have to agree to the higher subscription.
Sky offered a bizarre explanation for the timing of the announcement, claiming it was necessary to comply with regulations imposed by the Advertising Standards Authority. In fact, the ASA has absolutely no role in the timing of such announcements.
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