[ianch99]

Originally Posted by qasdfdsaq

Because you can't get 2 years of service for free?

The "service" is extra .. VM charge £696 for the handset whereas Apple charge £539. The only different is the VM approach is a monthly payment over 24 months so in effect you pay £157 for the ability to pay for the phone monthly:

From: http://store.virginmedia.com/virgin-...html?filters=1

Representative example

Length of credit agreement 24 months Upfront phone cost £0 Interest Rate (fixed) 0% Monthly phone payment £29 Monthly bill for 24 months £44
Cash price of phone £696 Credit amount £696 APR representative 0% Total phone payment £696 Monthly bill after 24 months £15