Apparently, there is a massive campaign in America to get kids eating healthily. A good thing, on the face of it.
The campaign has just awarded it’s first “Kids Eat Right” label.
You would think that in a campaign to get Kids to eat healthily, they’d award to some sort of healthy food. Nope. They’ve awarded it to Kraft Singles processed cheese slices. The campaign is organised by an organisation that is sponsored by Kraft.
http://www.huffingtonpost.com/2015/0...ushpmg00000063
Interestingly, the organisation that awarded the label says
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it does not constitute any endorsement or nutritional seal of approval by the Academy, its Foundation or Kids Eat Right. The Academy Foundation does not endorse any products, brands or services.
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This, of course, begs the question that if the label "does not constitute any endorsement or nutritional seal of approval by the Academy, its Foundation or Kids Eat Right", what is the actual point of it? To look pretty?