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Originally Posted by andy_m
As far as the subject goes then I see this deal as an indication that BT aren't doing quite as well from a viewership and a revenue point of view as they would like and the innovation in this deal is the fact that now more people can watch it and they can earn some money from it.
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I think one great advantage it gives the programme is that a rapidly-increased audience size should make it attractive to sporting personalities to appear on. As a new show, it started off with bundles of goodwill but to guarantee high calibre guests, it needed to up its ratings significantly. I think the money involved will be pretty insignificant compared to the benefits of increased viewership.
---------- Post added at 12:54 ---------- Previous post was at 12:50 ----------
Quote:
Originally Posted by andy_m
This last report cost £175,000 of our money. The BBC, who commissioned the report and spent our money on it, dismissed it as merely having some "interesting insights".
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In fairness, that was commissioned by the BBC's regulator, the BBC Trust and not the BBC itself. In the future, Andrew Marr has suggested that regulation could be taken over by Ofcom. And the BBC itself did not dismiss it either. The article you linked to quotes a BBC spokesman as saying ""We agree it is always vital to guard against unconscious bias or 'group think' and will continue to do so and
we've committed to a number of actions to improve our coverage even further." Committing to a number of actions is obviously not dismissing the report; I don't know how you arrived at that conclusion.