Thread: VOD Will we see linear channel numbers decrease in the future ?
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Old 18-03-2015, 13:20   #10
OLD BOY
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Re: Will we see linear channel numbers decrease in the future ?
Quote:
Originally Posted by spiderplant View Post
But advertising revenue is growing...

http://mediatel.co.uk/newsline/2015/...s-5bn-in-2014/
I know, spiderplant and there is no immediate threat to linear TV channels. I have been looking ahead at the longer term and the impact that changes to viewer choices will make.

The increase in revenue derives from the increased number of commercial channels as well as other sources such as VOD, product placement, etc as the article says.

However, I have been concentrating on the elephant in the room - the obvious conclusion that over time, fewer people will be watching linear TV. I know that this is not a problem for the present, but I believe it will be a major difficulty for the future. Unless ways are found to compensate broadcasters for this shift of viewing activity, the future does not look good for linear TV.

---------- Post added at 12:20 ---------- Previous post was at 12:15 ----------

Quote:
Originally Posted by RichardCoulter View Post
Viacom seem to think that linear TV is still dominant:

Http://www.rapidtvnews.com/201503143...#axzz3UfVBQYqc
I don't dispute that, Richard. But what about the future?

Even the article admits: Moreover more access to content was seen to be basically redefining how viewers engage with television. The majority of viewers (51%) preferred to be able to watch TV when they wanted to rather than where or how. In other words, VIMM suggested, convenience is watching a show whenever viewers decide they want to watch it.

This trend will continue to the point where broadcast TV has to come to terms with this new reality.
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