Off topic, sorry but confusingly, that's a new service from Freeview,
Freeview Play which will compete against
YouView.
YouView itself is set to continue as it is, with Sony incorporating YouView into a new range of televisions.
All the free TV service platforms have slightly different shareholders hence the overlapping; but separate; offerings:
Freeview: Arqiva, BBC, Channel 4, ITV and Sky.
Freeview Play: Arqiva, BBC, Channel 4 and ITV.
Freesat: BBC, ITV. The company's Freetime software, a YouView equivalent, is available on some DTT televisions.
YouView: Arqiva, BBC, BT, Channel 4, Channel 5, ITV and TalkTalk.