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Originally Posted by OLD BOY
The additional subscription take, presumably, Muppetman. it works for Netflix, why not for Amazon?
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I guess because Amazon, launched back in 1998 already has a significant contact with its customers as most people with we access will have used Amazon.co.uk at some stage. And if they did not, it also had the substantial LoveFiLM customer base too.
Netflix, which only launched in 2012, did not enjoy these advantages so would potentially be happier to pay to acquire customers via an app on Tivo.
In addition, Amazon has continued its platform strategy launching a highly popular range of streaming and reading devices. Netflix has adopted a platform neutral approach.