Thread: VOD Are the OTT providers the biggest threat ?
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Old 18-02-2015, 14:58   #9
OLD BOY
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Re: Are the OTT providers the biggest threat ?
Quote:
Originally Posted by passingbat View Post
Under threat in Freeview terms means OTA broadcasts diminishing, not alternative ways of accessing free content.


OTA broadcasts are not diminishing any time soon.
It's only 'free' because it is funded by advertising or the licence fee. This is why I think that broadcast channels cannot survive in the long term.

The costs of running a channel as opposed to uploading programmes onto on demand or having them streamed must be considerable. And it is more convenient for the consumer.

The increasing access to technology and growing viewer confidence in using it, together with diminishing income from advertising and the licence fee will seal the fate of the broadcast channels in time.
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