Quote:
Originally Posted by Kushan
It's quite telling, £5Bn for football rights is like £2Bn more than Virgin is investing to expand the network by another 4million customers.
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It's unbelievable isn't it? Sky have been played by the premier league big time. It's not a matter of the Premier league needing Sky anymore it's the other way around, but £5bn? It's just ridiculous. The Premier league will expect the same price next time round as the reserve price for each package will go up too! Sky may be able to find the money by the skin of their teeth this time, but I don't see how they will be able to next time as there won't be the jobs to cut and put online!