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Re: Ofcom rejects VM Premier League rights complaint.
See what I mean? Not only has Virgin been priced out of bidding, but just about any other company around the world have been as well. £5bn is just ridiculous.
No company is going to attempt a winning bid against Sky when they know they don't stand a chance at winning. What company could possibly make a profit? I think Sky will struggle themselves to make this purchase viable!
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