Thread: Merged:-Comcast makes Bid for Sky
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Old 11-02-2015, 14:13   #2703
1andrew1
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Re: General Sky TV Discussion
Quote:
Originally Posted by denphone View Post
So all this talk of TV newcomers by some was just that MM.
We don't know yet and may never know. The only insight I've heard since the rights were awarded is that BT and Sky got one package each in the first round per Claire Enders of Enders Analysis. See her interesting interview here.
Advertising-funded games shown on the likes of ITV and Eurosport were ruled out as advertising does not even nearly cover the costs of multi-million £ games. This left the wild card of state-backed beIN but even this company has its limits.
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