Quote:
Originally Posted by harry_hitch
What are you gibbering on about? how does the first line you quoted mean I agree with you about advertizing costs? Why did you snipe that line from a previous post when you have chosen to ignore my point about increased ad revenues during the PL games only?
Perhaps I am going about this the wrong way. If Eurosport itself (not Eurosport UK) funded by Discovery won PL rights, surely it would allow them to show the matches throughout the 50+ countries they operate in? If it does, charging advertizers extra in each of those countries for PL games and PL games only, will soon cover the cost of each game. If they do get the rights to games, and can only show them in the UK, then no, I agree ad revenues alone wont cover it.
If I am wrong about the rights issue throughout Europe, I will happily eat humble pie. Until then, I stand by the idea that a European wide broadcaster showing PL games in 50+ countries can easily make their money back through increased advertizing revenue.
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I agree that advertising rates rise for Premier League matches but according to ITV, not by enough to cover the cost of acquiring the rights to them. I've just been trying to understand the case that you've been making. Now that you mean multi-country rights, I understand what you're getting at though at present, the Premiership is sold on a per-country basis.