Quote:
Originally Posted by 1andrew1
OK, we're both now agreed that hiking up advertising rates throughout Europe will not work.
If advertising alone could cover the cost of Premier League matches then ITV would be bidding for them! With a cost per match of £6.53m for the current 2013-2016 rights, ITV could not make the figures work for them in 2012. I can't see that this will change now especially as the cost per match will certainly rise. Sorry to be a damp squib, I don't see advertising as an option to cover Eurosport's costs if it won a package(s) of matches.
---------- Post added at 12:00 ---------- Previous post was at 11:51 ----------
For online subscriptions, it's £4pm* for a 12-month contract and £6pm* for a adhoc access (*less 1p).
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What are you gibbering on about? how does the first line you quoted mean I agree with you about advertizing costs? Why did you snipe that line from a previous post when you have chosen to ignore my point about increased ad revenues during the PL games only?
Perhaps I am going about this the wrong way. If Eurosport itself (not Eurosport UK) funded by Discovery won PL rights, surely it would allow them to show the matches throughout the 50+ countries they operate in? If it does, charging advertizers extra in each of those countries for PL games and PL games only, will soon cover the cost of each game. If they do get the rights to games, and can only show them in the UK, then no, I agree ad revenues alone wont cover it.
If I am wrong about the rights issue throughout Europe, I will happily eat humble pie. Until then, I stand by the idea that a European wide broadcaster showing PL games in 50+ countries can easily make their money back through increased advertizing revenue.