Quote:
Originally Posted by denphone
Well it looks like Sky are the big winners again.
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Possibly however Jeremy Darroch might be getting his excuses in early, or this is a bluff from SKY ahead of the bidding.
http://www.mirror.co.uk/sport/footba...k-bank-5109653
"Sky is not prepared to break the bank for the rights to top flight football, say insiders. Sky boss Jeremy Darroch yesterday suggested it was less reliant on the Premier League than before. He said: “We like the Premier League. But the whole point of the business is about broadening the offer.” That means a wider range of sports, including snatching golf’s Open Championships from the BBC, plus more of its own entertainment programmes."
SKY didn't want to break the bank for Champions League rights last year, and look what happened.