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Re: Will VM be short for Vodafone Media?
I'd be interested to see if they ever leverage their own fibre backhaul and radio spectrum to actually deploy a viable home-broadband replacement over LTE. Pre-BT-EE merger they had the among the best allocation of high-frequency, high-capacity spectrum suitable for it.
Fixed line offerings though - meh. Best they'll do is as you say - resell Openreach last-mile FTTC or LLU.
I do believe the regulatory framework for sub-local-loop-unbundling still exists, and if Vodafone's plans for LTE microsites on every street corner actually comes to fruition they may indeed end up with a big enough fibre footprint for sub-LLU.
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